Jan Laureola
Web & Digital Strategist
Hello, I’m Jan.
I lead web strategy, projects and teams for digital marketing agencies, and have since 2010.
About
I love building things online.
I’ve worked remotely since 2008, long before it was the norm. Based in the Philippines, I chose to build a career that reaches clients overseas without leaving home. Since then I’ve led projects for agencies in Australia, the US, New Zealand and Canada, and founded two companies of my own.
Project management
I run web projects for digital marketing agencies from scope to launch. I set the process, choose the tools, and lead the design and development teams, so agency owners can stay focused on their clients.
Where I’ve led projects
Aligned Agency
Perth, Australia
Came in as project manager and built the systems the company ran on. Worked directly with the CEO and led the outsourced development team in India.
alignedagency.com.au
HelloASI
California, USA
I own client delivery at an agency focused on AI solutions for digital marketing. I plan each project, lead the design and development teams, and decide the tools and process we use.
helloasi.com
Ledge Brand Agency
Christchurch, NZ
The founder brought me in to scale the studio beyond a one-person operation. I run client delivery across the business and its contractors, and I’m accountable for timelines and for work that meets the brand’s standard.
ledge.nz
Web development
I taught myself web development while leading developers at Aligned Agency, because I wanted to make the technical decisions myself. Years of building since then mean I can scope, plan and judge a build as well as deliver one.
Where I’ve built
Spark Marketing
Calgary, Canada
Owned full client builds end to end, from design and development to server setup and maintenance, each delivered in two to four weeks.
sparkyyc.com
Cavetta Marketing
California, USA
Joined as a developer and was quickly made lead developer. I set priorities with management, directed designers and developers, and delivered key builds myself.
HelloASI
California, USA
Started on the development side, building client sites from approved designs. Within a month I was leading projects.
helloasi.com
Ledge Brand Agency
Christchurch, NZ
Led most of Ledge’s web builds on Webflow and WordPress, turning the studio’s designs into finished sites for its New Zealand clients.
ledge.nz
UX/UI
Most developers build exactly what they’re handed. I studied design principles so I could question a design, improve it, and make the call on what serves the user.
Where I’ve shaped design
HelloASI
California, USA
Led the design team before moving into project management, and set up the creative process the team used to tailor its designs to each client.
helloasi.com
Ledge Brand Agency
Christchurch, NZ
Ledge trusted me to revise their designs during the build. I made the UX decisions that shaped how each site worked for its users.
ledge.nz
SEO
I started in digital marketing as a writer, so SEO has been part of my work from day one. Every site I plan is built to be found as well as to look good.
Where I’ve run SEO
Aligned Agency
Perth, Australia
After a year leading projects, I took over local SEO for the agency’s clients. For years I ran it on my own, using Google Business Profile and off-page strategy, and clients saw more sales from online leads.
alignedagency.com.au
Companies I’ve founded
After more than a decade leading work for other agencies, I built two companies of my own.
Est. 2019
Soda85 Digital
A design and development company I founded in 2019. What began as an experiment grew into a studio with long-standing clients around the world. I lead a small team and set the direction for every project.
soda85digital.com
Est. 2020
VA House
A virtual assistant agency I co-founded in late 2020, when people in the Philippines were moving to remote work but struggling to find opportunities.
vahouseph.com
Contact
Let’s talk about your next project.
jan.laureola@gmail.com